My article “Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy,” published in the latest issue of “Reference & User Services Quarterly,” a publication of the American Library Association‘s Reference and User Services Association.
We all want the same thing: To get more people to use more library services more often, and bring their friends. But our efforts to promote services and programs don’t always give us the results we want. Why? I would argue that we spend too much time and energy on promotion and not enough on engagement.