Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
My article "Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy," published in the latest issue of "Reference & User Services Quarterly," a publication of the American Library Association's Reference and User Services Association. Excerpt: We all want the same thing: To get more people to use more library services more often, and… Continue reading Article: Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy
April Witteveen interviewed me and my colleague Karen Beach for this article about funding advocacy for libraries. Excerpt: Cordelia Anderson, director of marketing, communications, and advocacy with the Charlotte Mecklenburg Library (CML), NC, corroborates this necessary separation [between personal and professional advocacy], saying, “While [staff are] acting as employees, their role is to educate, not… Continue reading Library Journal article: How to Win at the Ballot Box
Cordelia Anderson Consulting 