On Nov 9, 2016, I taught my first Library Journal class: “Moving the Needle on Engagement,” part of a series called “Successful Library Marketing.” These folks are real pros, it was an honor to be invited!
We all want the same thing: To get more people to use more services more often, and bring their friends. But our efforts to promote services and programs don’t always give us the results we want. Why? Maybe it’s time to flip the narrative! It’s not about the Library, it’s about the people we serve and their stories. In this session, you’ll learn how to move from a promotion strategy to an engagement strategy using all the tools at your disposal. We’ll touch on marketing, branding, social media, advertising, media relations and other topics relevant to today’s Library marketing & Communications professionals.
I was in good company!